Dinkum Systems was first conceived and known as The Clamp Flag Company and is the brainchild of cinematographer and inventor John Mans. The company was rebranded in mid-2009 to reflect the inter-connecting and expanded nature of the range. The first product in the line was the clamping French flag (now sold as the CINE lens shade). The second addition to the line was the more streamlined lens shade for smaller HD video cameras (the popular PRO lens shade), followed by the trusty FlexiMount microphone mount for audio techs on the move. Other products includes Compact Lens Shade, Pro Pack, CINE Lens Shade, Action Pod, FlexiMount, Spring Clamp and many more.