Beginning in 1934 as Japan's pioneering photographic film maker, Fujifilm has leveraged its imaging and information technology to become a global presence known for innovation in healthcare, graphic arts, optical devices, highly functional materials and other high-tech areas. Their major segment includes color films, digital cameras, optical devices, photofinishing equipment and color paper, as well as chemicals and services for photofinishing with product offerings like Digital Cameras, Film & Cameras and Instant Photo System.