1. Fujifilm launches mirrorless digital camera “FUJIFILM GFX100S”

    Fujifilm launches mirrorless digital camera “FUJIFILM GFX100S”

    FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that the “FUJIFILM GFX100S” (GFX100S) will be released in late February 2021 as the latest addition to the GFX Series of mirrorless digital cameras equipped with a large format sensor** about 1.7 times the size of a 35mm full-frame sensor.

    The GFX100S is a mirrorless digital camera that uses the world's highest* 102MP large format sensor and unique color reproduction technology to deliver superior image quality on a whole new level. Its compact and light weight body, weighing just 900g***, packs up to 6.0-stops of five-axis image stabilization mechanism*4 as well as an autofocus (AF) function with a high level of speed and accuracy. It delivers portability

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  2. FUJIFILM Launches 8K UHD Broadcast Lenses

    FUJIFILM Launches 8K UHD Broadcast Lenses
    FUJIFILM has launched two broadcast zoom lenses, the “FUJINON HP66x15.2-ESM” (HP66x15.2) and the “FUJINON HP12x7.6ERD-S9” (HP12x7.6) both of which will be released in February 2021. The two new lenses use cutting-edge optical technology to capture dynamic 8K video at ultra-high resolution. The HP66×15.2 is a box type zoom lens reaching the world's longest focal length of 1000mm and offering the world's highest zoom magnification of 66x. The HP12×7.6 is a portable type zoom lens covering the focal length range from the world's widest 7.6mm to 91mm in telephoto. The HP66x15.2 and HP12x7.6 will complete a seven-model line-up of FUJIFILM’s broadcast lenses to cater to the industry’s need for 8K video production.
    Today, the use of high-definition video is accelerating rapidly
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  3. Fujifilm launches “FUJINON Premista19-45mmT2.9"

    Fujifilm launches “FUJINON Premista19-45mmT2.9"

    FUJIFILM Corporation is pleased to announce that the “Premista19-45mmT2.9” (Premista19-45mm), a wide-angle zoom covering focal lengths from 19mm to 45mm, will be released on January 28, 2021 as the third model to join the Premista Series of cinema zoom lenses. The Premista19-45mm supports large-format sensors* and delivers outstanding high resolution, natural and beautiful bokeh, and rich tonality with HDR (high dynamic range).

    The Premista19-45mm is a compact and premium-quality wide-angle zoom lens, developed with Fujifilm's optical technology nurtured over many years. It effectively controls distortion** to deliver natural images with little distortion across the entire zoom range.

    Fujifilm strongly supports high-quality video production

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